To Tell Or To Lie :: essays research papers

To Tell or to Lie Maral Frendjian For modern students, a training in rhetoric such as that offered by Gorgias is more preferable, rather than learning how to distinguish truth from falsehood. It is the art of forceful language, emphasizing figures of speech and focusing on devices for swaying and persuading an audience, that would be most beneficial for students lives today. Despite the fact that it is simply ornamented language to make a good facade, the rhetoric by Gorgias is necessary for the success of students, especially those who would like to "sell" their ideas, products or beliefs to the people (the larger population). In the world we live in, there are many ways of getting the things that we want. The way most people would like to believe that their accomplishments were achieved is through hard work and sweat. However, that is not how it works, because most people around the world lie to get things to go their way. A perfect example of a group of people that use the rhetoric are politicians. Politicians will say and do anything to convince the citizens that they are right, and that they will do all they promise to do, if you vote for him or her. They try to convince us all the time, and often succeed, that they will make changes. Just think about the many times we've heard, "If you vote for me, I will lower the taxes." Gorgias makes a very clear point regarding the power of the rhetoric. The following quote from Gorgias expresses the impact that rhetoric can have on those listening. I mean the ability to convince by means of speech a jury in a court of justice, members of the Council in their Chamber, voters at a meeting of the Assembly, and any other gathering of citizens whatever it may be. By the exercise of this ability you will have the doctor and the trainer as your slaves, and your man of business will turn out to be making money not for himself but for another; for you, in fact, who have the ability to speak and to convince the masses. (Gorgias, p.28 sec. 453) What Gorgias is saying in the preceding quote is about the amazing power of persuasion. He is saying that if you have the ability to convince, you have the power to sway anyone listening by your ideas. He demonstrates the diverse situations in which the "ability to convince" can help the persuader, by giving him the power so that the control will be in his or her hands. Convincing is not only a form of speech, it is a form of twisting the truth,

Does Birth Order Have an Effect on Intelligence

In 1874 Francis Galton reported that firstborn children were overrepresented as high achievers in various scientific fields. There were flaws in Galton's methodology, for instance, he did not count female children in his results. Male subjects were counted as a first born even if they were the tenth child, but the nine older siblings were female (Esping, 2003). However, Galton’s conclusion that birth order correlates with intelligence and academic attainment remains popular. Even in the last decade, other researchers, in both Europe and North America, have confirmed and reasserted Galton’s conclusion. What studies have demonstrated that birth order influences intelligence and/or achievement? Research by Christensen and Bjerkedal concluded that birth order has a small impact on educational attainment (Christensen & Bjerkedal, 2010). That conclusion has also been reported by other related studies. Analysis of the National Longitudinal Survey of Youth (NLSY) and the Wisconsin Longitudinal Study (WLS) show that birth order has an effect on educational attainment and intelligence (Retherford & Sewell, 1991 and Rodgers, Cleveland, van den Oord & Rowe, 2000). Also, earlier research on Norwegian male military conscripts also demonstrated that birth order impacts on intelligence (Bjerkedal et al., 2007). The confluence model theorizes that first born children are raised in an adult oriented, highly intellectual environment. Also, when first born children interact with their younger they adopt the role of teacher. This is known as the tutor effect (Zajonc& Sullaway ,2007). Are studies that support birth order effect on intelligence and/educational attainment flawed? Wichman, Rodgers and MacCallum suggest a critical flaw in previous research that supports that birth order has an effect on intelligence and/or educational attainment They suggest that in larger families the first born is equally intelligent as the fourth-born child, but they are not as intelligent as children from a smaller family (Wichman et al,2006). The studies that demonstrate a link between educational attainment and/or intelligence and birth order have been criticized by other researchers. However, according to the confluence model it is only as children with younger siblings approach adulthood that they finally achieve maximum benefit from teaching their younger siblings, as it typically increases their efforts to do well scholastically (Zanjonc & Sulloway, 2007). What factors other than birth order influence intelligence and or achievement? Wichman, Rodgers and MacCallum argue that the findings were a result of differences between families, not within families. They suggest that the younger a mother is at the birth of her first child will result in lower intelligence scores within the family. Younger mothers tend to be less educated, have more children and lower income. When researchers controlled for mother’s age at first birth, the effect on birth order on intelligence was nearly eliminated. In their opinion birth order appears to have an effect on intelligence, but that’s only because larger families don’t have the advantages of smaller families. Family environment and genetic influences are the most important factors and they may override birth order (Wichman et al., 2006).

Communicate in a Business Environment

1. Understand the purpose of planning communication1.1 Explain the benefits of knowing the purpose of communication The purpose of communication is to allow the exchange of information, ideas, concepts, emotions, thoughts and opinions. The benefit of knowing this is so you can use communication as a tool, it is needed to be able to learn, teach and explain things to others. We communicate in a Business Environment to maintain effective and efficient ways of working and to listen to and try to solve each others problems.1.2 Explain the reasons for knowing the audience to whom communications are presented By knowing who your audience is it is easier to adapt your communication appropriately. Your tone and format will differ depending on who is receiving the communication as will your body language, for example when talking amongst friends, you are likely to talk informally with more relaxed body language whereas when talking to a senior manager you would put more thought into what you were saying and the words you choose as well as standing up straight, smiling etc.The reasons we change the way we communicate to different audiences is to give off the right impression and to get what you want to say across appropriately, effectively and efficiently. 1.3 Explain the purpose of knowing the intended outcomes of communications Knowing the intended outcomes of communications helps inform you if the information you provided was satisfactory and up to the right standard or if they needed more from you.1.4 Describe different methods of communication and when to use them There are five different methods of communication; verbal, non verbal, informal, formal and body language.VerbalVerbal communication is the act of conveying thoughts, feelings and ideas through the use of speech. It is the most effective type of communication and should be used when an immediate response is needed, which can be sought face to face or over the phone. Verbal is also a preferred method when i nformation is confidential. Non-VerbalThis type of communication is one that does not involve speech. Examples of non-verbal communications are written, facial expressions, gestures and sign language. Written communication can be used to have a hard copy/record of an agreement or conversation. Facial expressions and gestures can be very helpful to portray your feelings and helps you determine if the person you are speaking to understands what you’re saying.InformalInformal communication can come in many forms, a face to face chat, phone call, text, e-mail, post it note or an informal meeting for a catch up. This is used day in day out amongst friends and colleagues. This is usually used when the people communicating know each other; an example of this would be starting an e-mail with â€Å"Hi ______† rather than â€Å"Dear Mr. _______†.FormalFormal communication is usually used when communicating with customers/clients depending on the relationship held with the m or when procedures and orders are being followed. This is, in most cases, the format used automatically when communicating in business with people you do not know.Body LanguageBody language is the most honest method of communication; it can be relied on by the hard of hearing or talking to help them get their point across and understand others. It helps people judge who they think is approachable and can assist when there is a language barrier.2. Understand how to communicate in writing2.1 Identify relevant sources of information that may be used when preparing written communication Sources of information can be classed as Primary, Secondary and Tertiary.PrimaryWhen information is primarily sourced it is gathered by a person directly in contact with the event or incident. These are the authentic facts that haven’t undergone any changes. Examples of these include: DiariesLetters E-mails Interviews SurveysSecondary A secondary source of information is interpreted or analysed data of the primary source. Examples of these include: Books Magazine and newspaper articles Commentaries TextbooksTertiary Tertiary sources consist of information which is a combination of primary and secondary sources. Examples of these include: Manuals Directories Fact books Bibliographies2.2 Describe the communication principles for using electronic forms of written communication in a business environment. Electronic forms of data or communication are e-mails, faxes etc. When choosing electronic communications for exchange of information, you should think carefully to decide which the best and most efficient method of communication is.2.3 Explain different styles and tones of language and situations when they may be used for written communications. Colloquial, casual, and formal writing are different styles of writing that have their own expectations and outcomes. The style of writing also depends on the purpose of what is intended to say, how it is intended to say, what the doc ument will be used  for and the audience.Colloquial LanguageColloquial is an informal, conversational style of writing. Casual language is something that we use to communicate with family and close friends. It uses informal words that we use normally on a daily basis.Formal LanguageFormal language is used in business communications. It depends on the words you use, the way you use and relates to your role. You need to be personally well presented and the language has formal words with proper syntax, good vocabulary and excellent grammar which are more important.2.4 Explain the reasons for selecting and using language that suits the purpose of written communication. The purpose of written communication is to contact people in a more professional way. See 1.4 under Formal.2.5 Describe the ways of organising, structuring and presenting written information so it meets the needs of different audiences. When organising, structuring and presenting written information we have to bear in m ind the following. Prepare all the documents for presentation depending on what has to be delivered. Keep documents in the correct order, so that the communication goes in a proper flow without any confusions and errors.While presenting, be clear in what you talk stating the objectives. Give an introduction on what you are going to present, why you are writing to them, why the audience is receiving the written communication. Present it step by step clearly using proper resources where needed. In the end, close it down making clear that all objectives were covered. Inform the audience what will happen next and what actions have to be implemented.2.6 Describe ways of checking for the accuracy of content in written information. Any written communication has to be free of spelling and grammatical errors. It also has to be in the right and professional format. So the following have to be checked or considered before the document is finalised to be sent out. Check the points written down: Whatever we write has to be accurate, otherwise it will have disastrous effects and can even ruin the reputation of the organisation, and the organisation can itself get into trouble. So all details have to be double checked for example dates, names, statistics, events, discussions, actions and other facts. If you are unsure of anything, make sure you check with knowledgeable or experienced people and update the written document.2. Spell check and Grammar check:Spell-check is an option available to easily correct typo errors. Sometimes it will not be 100% accurate, because if you had typed a word instead of another, then spell check will not be able to trace it. So it is always best to check through the document twice before sending it out.3. Use a Template:Usually every organisation has a different style for documents they produce. They will all be available as templates which one can use to easily input data. In case there isn’t a template available, you should research thr ough to find the correct style for the document that you produce depending on needs, department and organisation and follow the style guide to produce the document. As an organisation, documents have to be produced in a standard and professional format.4. Have someone else check your work:Another way to ensure accuracy is to have your document read by another reader. Sometimes when we read through our own work, minor or sometimes major errors can be hard to detect. Grammatical, punctuation and style errors can be picked up if the reader is an experienced person.2.7 Explain the purpose of accurate use of grammar, punctuation and spelling.The main purpose in the correct use of grammar, punctuation and spelling is ensuring the receiver of the information reads it the way it was intended. Addition to this when given a task to do, your employer expects you to do it perfectly. When a document has inaccuracies, readers tend to distrust everything, including the statistics, opinions, and fa cts. For progression in the company you need to ensure you carry out all tasks to a certain standard.2.8 Explain what is meant by plain English, and why it is used. Plain English is plain language used for communication that emphasise clarity and avoids technical language. Plain English is used so that what you try to communicate is easily understood by everyone and is appropriate to their reading skills and knowledge.2.9 Explain the purpose of proofreading and checking written work. Any work that is written has to be proofread and checked especially if it is important written work. The purpose of doing so is to avoid errors and appearing unprofessional. See 2.6 for the purpose of checking work.2.10 Explain the purpose of recognising work that is important and work that is urgent. Importance and urgency are two different things. When something is urgent, you rush to do it. When something is important, you prioritise it. Urgent tasks are not necessarily complicated, so I try to finis h off the urgent ones quickly and move on to the important ones. Important tasks should be dealt with carefully and have time put into them and be thoroughly checked on completion.2.11 Describe organisational procedures for saving and filing written communications. Every organisation has its own policies and procedures for saving and filing documents. Documents with similar information are filed together for ease of accessibility when necessary. Documents that need to be shared with other departments and other staff are always stored on shared drives. You should be very particular about the storage and destroying of confidential information. Records may be kept as paper files, or electronically in shared drives, databases, or document management systems.

Element Symbols List - Chemical Element Abbreviations

Element Symbols List - Chemical Element Abbreviations Its easier to navigate the periodic table and write chemical equations and formulae once you know the symbols for the elements. However, sometimes its easy to confuse symbols of elements with similar names. Other elements have symbols that dont seem to relate to their names at all! For these elements, the symbol usually refers to an older element name that isnt used anymore. History of the Abbreviations In fact, there are eleven of the abbreviations for the elements which dont seem to match the modern name. Those are subtle reminders of the history of the Periodic Table and the process of the discovery of elements over the millennia. Eight of these oddities are Au (gold), Ag (silver), Cu (copper), FE (iron), SN (tin), Pb (lead), Sb (antimony), and Hg (mercury): All were among the elements recognized by the ancient Greeks and Romans, and the abbreviations for those are based on a Latin or Greek term for the element.   Potassium was identified during the Middle Ages, and its K is for kalium, a medieval Latin term for potash. W stands for tungsten because it was first identified in 1780 within the mineral known as wolframite, by French scientist Antoine Lavoisier (1743–1794). And finally, sodium gets an Na because it was first isolated by the English chemist Humphry Davy (1778–1829) in 1807 and he was referring to natron, an Arabic word for the salt used by the Egyptians to mummify people. Element Symbols and Names Below is an alphabetical list of element symbols with the corresponding element name. Keep in mind that the names for the elements (and their symbols) may be different in languages other than English. Ac Actinium Ag Silver (argentum in Latin) Al Aluminum Am Americium Ar Argon As Arsenic At Astatine Au Gold (aurum in Latin) B Boron Ba Barium Be Beryllium Bh Bohrium Bi Bismuth Bk Berkelium Br Bromine C Carbon Ca Calcium Cd Cadmium Ce Cerium Cf Californium Cl Chlorine Cm Curium Cn Copernicium Co Cobalt Cr Chromium Cs Cesium Cu Copper (cuprum  in Latin) Db Dubnium Ds Darmstadtium Dy Dysprosium Er Erbium Es Einsteinium Eu Europium F Fluorine Fe Iron (ferrum in Latin) Fl Flerovium Fm Fermium Fr Francium Ga Gallium Gd Gadolinium Ge Germanium H Hydrogen He Helium Hf Hafnium Hg Mercury (hydrargyrum in Greek) Ho Holmium Hs Hassium I Iodine In Indium Ir Iridium K Potassium (kalium in Medieval Latin) Kr Krypton La Lanthanum Li Lithium Lr Lawrencium Lu Lutetium Lv Livermorium Mc Moscovium Md Mendelevium Mg Magnesium Mn Manganese Mo Molybdenum Mt Meitnerium N Nitrogen Na Sodium (natrium in Latin, and natron in Arabic) Nb Niobium Nd Neodymium Ne Neon Nh Nihonium Ni Nickel No Nobelium Np Neptunium O Oxygen Og Oganesson Os Osmium P Phosphorus Pa Protactinium Pb Lead (plumbum in Latin) Pd Palladium Pm Promethium Po Polonium Pr Praseodymium Pt Platinum Pu Plutonium Ra Radium Rb Rubidium Re Rhenium Rf Rutherfordium Rg Roentgenium Rh Rhodium Rn Radon Ru Ruthenium S Sulfur Sb Antimony (stibium in Latin) Sc Scandium Se Selenium Sg Seaborgium Si Silicon Sm Samarium Sn Tin Sr Strontium Ta Tantalum Tb Terbium Tc Technetium Te Tellurium Th Thorium Ti Titanium Tl Thallium Tm Thulium Ts Tennnessine U Uranium V Vanadium W Tungsten (wolframite) Xe Xenon Y Yttrium Yb Ytterbium Zn Zinc Zr Zirconium Sources Rouvray, Dennis H. Elements in the History of the Periodic Table. Endeavour 28.2 (2004): 69-74. Print.Scerri, Eric R. The Evolution of the Periodic System. Scientific American 279.3 (1998): 78–83.  -. The Periodic Table: Its Story and Significance. Oxford: Oxford University Press, 2007.Yeston, Jake, Nirja Desai, and Elbert Wang. Setting the Table: A Brief Visual History of the Periodic Table. Science, 31 January 2019.

Blog Image Context How To Choose Relevant Blog Images

Blog Image Context How To Choose Relevant Blog Images It was mid-autumn, and the air was getting colder. I was walking with a friend down the street, heading to that evening’s symphony performance. As we passed by the county jail on the opposite side of the street, I stopped. I could not believe my eyes. â€Å"Look at that!† I said to my friend. I pointed to the south entrance of the jail building. Now I know that it is commonplace to see photographers with their clients out and about, shooting photos in alleys, the middle of the street, parks, and especially our state capitol grounds library which has soaring two-story Ionic columns and is about the only place around here that you can get that kind of architectural background. But I admit I was surprised to see a photographer out shooting a very-pregnant woman in a tube top on the steps of the county jail. â€Å"What are they doing?† my friend asked. â€Å"I imagine she is having some pregnancy photos taken. You know, the ones that show a baby bump.† â€Å"But why in front of the jail?† â€Å"I assume they want the Art Deco architecture in the background,† I said, hoping it wasn’t because the baby’s father was inside the jail or that she was establishing some horrific self-fulfilling prophecy of where her child would end up. â€Å"I’m not sure the subtlety of the Art Deco elements is really worth it if you have to use the jail as the background.† Our discussion continued as we walked to the concert, ranging from how cold it would be to wear a tube top on that chilly evening to the proclivity for Art Deco to pop up in North Dakota architecture. But I’ve thought about that incident a lot since then, weighing the photographer’s decision to go for an interesting background for her photo and choosing to ignore the context that background provided. Not everyone would know the photo was in front of the jail, but many would. Every image carries, and is in need of, context. This is important when it comes to choosing powerful images for your blog posts. Every Image Needs Context Benign images- stock photos at their worst- carry very little context beyond that of you grabbing a photo for your blog post because you know it’s a best practice to have one. The problem is that even that seemingly innocuous context can work against your great blog post, suggesting that the copy that goes along with this plain vanilla image is just as unexciting. Every image needs context and has its own context, and all of this can work for or against your blog post and the likelihood that someone will read it. 1. A picture is worth a 1,000 words. Any words. A picture is worth a thousand words. But which thousand? On its own, a photo assumes the context the viewer is most comfortable with. Rare is the image that can’t be interpreted differently depending on what the viewer brings to it. One viewer sees complexity while standing before a Pollock painting, and another sees the handiwork of a kindergartner gone mad. That same painting evokes different reactions, too, depending on whether it is hanging in an art gallery or on the wall of an elementary school. A few weeks after the jail photo shoot, I met a friend for coffee. Out of curiosity, I asked her what she would assume if she saw the county jail in the background of baby bump-type photo. â€Å"I’d assume the father of the baby was in jail.† â€Å"Really?† Her reaction surprised me, but maybe she was correct. My assumption had been that the Art Deco elements were the goal, but then again, my major was in art and that’s how I see everything. Pollock’s painting will always be hanging in a gallery for me. The context of your  images helps define the content in which they  appear.Consider your audience. Consider your blog. The thousand words that your image contributes to your post might not be the thousand you were aiming for if you don’t consider who is reading and the blog it is being read on. Tip: In this day and age where it seems as if everyone is looking to be offended, always review the images you select for your blog posts. While you can’t please everyone (and you don’t want to, because that leads to bland, flavorless content), get a set of fresh eyes on the imagery and ask them what they think when they see it with your blog post’s headline and after reading the blog. 2. The words you put with an image changes its impact. Moving beyond the thousand words that your image brings with it, you can include words with images to change its impact. This works best with flexible or peripheral images, those that are illustrating an abstract concept or scenario that could be used lots of ways. These are powerful images because they evoke reader curiosity (which we’ll talk about in a bit). However, they also have to be framed into proper context or confusion arises. For example, imagine an image of a child, head down at a school desk. What does that image mean? If your headline or caption reads: â€Å"Almost half of children don’t eat breakfast before school†... ...your interpretation of that image would be different than if that same text read: â€Å"How to blame your dog for eating your homework, and other productivity hacks†. The same image can mean very different things. The words you use with an image puts it into context so that you don’t have to wonder if the baby’s father was in jail or if the mother loved Art Deco architecture. Recommended Reading:  How To Design The Best Blog Graphics With Free Tools And Design Theory Admittedly, when searching for stock images, we only have keywords to go on, and it’s tough to find images outside of the typical realm of our search. A search on â€Å"productivity† will turn up boring images of computers, notepads, office scenes, and so on. You’ll miss out on those peripheral images that can mean different things in different settings unless you get really good at searching on abstract words for big ideas (which we’ll talk about in a bit). Tip: Use captions with images, and consider captions that do more than indicate where you got the image. Pose a question as a caption, one that the image hints at to answer. Or, use highlighted text or pull quotes in the body of your blog post that frame your images properly. People who are skimming content will see images, headings, and pull quotes. If they are all in contextual sync, the better for you. 3. Images pulled out of context take on new context. Several years ago, I was reading a story online about a man who had been arrested for abusing children after quite a manhunt. The story had only one photo, a small headshot of the reporter who wrote the story. It was the newspaper’s practice to include the headshot of the author. The headshot was a few paragraphs down, embedded in the text of the story, on the right. The problem was that there was no other photo for the story. As this story was shared on social media, the bold headline that told of a man who had committed a horrific crime against children was associated with an image of the reporter. By the next day, the headshot was pulled from the article, so this unfortunate realization must have occurred to the newspaper, too, but I’d already seen the article shared on social media with the grinning reporter next to the headline, insinuating he was the criminal. The first rule would be that you should always have a featured image for every blog post so that your headshot or a random ad doesn’t become the image on social media. But there’s more to it than that. A clever or innocuous image that relies on the body copy of a blog post may seem fine, but when it gets shared on social media, all that people may have to go by is the headline and the image. Is the right context still there? More than ever, headline clarity matters. But so does headline-image match. Look at your blog post’s featured image, the one that you (and others) will be seeing when it is shared on social media. Is the context all wrong? Is the message not what you expected? Tip: If need be, incorporate words into your graphic itself (using Canva.com perhaps) so that wherever the image travels, the context does, too. This is especially helpful if your blog post topic is controversial or evokes strong reactions. Choosing Powerful Images That Work It isn’t easy choosing an image to go with a blog post, matching image with message. Most of the time is devoted to the actual blog post, and it’s pretty common to toss an image in as an afterthought just before you publish. The image, however, is doing some serious work (such as helping your blog post get read on already image-saturated social networks), so you should give it serious consideration. Recommended Reading:  How To Make The Best Blog Graphics (For Non-Designers) I came up with a few ways to approach making a decision about images you will use with your blog posts. Whether you use all or some from this list is up to you. 1. Your image must stand out. Getting your image to stand out isn’t easy. Every social network is overrun with images. The methods you’ll use to get your image to stand out are, quite simply: Color Startling image Using humor. Humor is probably the easiest way to go when it comes to creating a startling image that stands out, but when everyone does it...no one does it well after a while. This is particularly the case with memes. I know that a lot of blog posts recommend using memes and other pop-culture images, but I suggest proceeding with caution in how you choose those types of images. We’ve all seen the Boromir â€Å"One does not simply†¦Ã¢â‚¬  meme to death, or the Dos Equis Most Interesting Man In The World meme. Neither are particularly funny at this point, and are almost completely ignorable. In other words, they are no longer a startling image because they became overused. Humor startles when it’s fresh and stinks when it’s stale. Shake up assumptions. Startling images are hard to come by, at this point, and completely subjective. However, you can use an image out of typical context and make a strong point for your blog post that is completely within your context. An example is an image I found for a post Garrett wrote several years ago. Despite the age of the post, that image still comes to mind even now. In his post, he introduced the concept of content marketing to readers, and discussed how it was different from traditional marketing forms. While looking for an image to illustrate the post, I considered the usual suspects: stock photos of computers, people, pens on notebooks, guy holding a loudspeaker- you know the kind of generic images I’m talking about. And then I found this: The color (or the lack thereof) is striking, but the image itself is also startling. And the image, in conjunction with the title (â€Å"What Is Content Marketing?†), is startling, too. It inspires curiosity that could get someone to read your blog post, because what would a post-apocalyptic dystopia have to do with content marketing? When I stumbled across the image in the stock photo gallery, I was immediately drawn to it, and it suddenly occurred to me that it perfectly illustrated the problem that content marketing solved. In the wasteland of marketing, there had to be a better solution. I captioned the image, â€Å"Traditional marketing has desensitized our audience and made them tune out our message. What now?† and used it to tap into the initial problem that filled the introductory paragraphs of the blog post (to which content marketing was the eventual solution, of course). Another example is this post, a blog post about capturing ideas. Avoiding the usual imagery of a lightbulb, post-it notes, or someone with question marks above their head, I went with goldfish in a bowl that had striking orange-blue (complementary/opposite) colors. An example of blog image context with an unusual, interesting visual. Tip: The best image is the one that makes you ask a different question about your blog post. Instead of merely illustrating the blog post’s obvious concepts or generic associations, try finding an image that illustrates an abstract concept in a surprising way. 2. Your image should illustrate the idea. Not every post will have a post-apocalyptic dystopian photo to go with it (nor should it), but you should always try to match your graphics up to the big idea in your post. What I mean is that your post is about something bigger than a computer keyboard or a jar of pens or whatever other generic stock photo image you so often see on blog posts. Boring imagery often illustrates objects that are related to the topic instead of the higher concepts. Sure, a computer is related to content marketing, but who cares? This is tricky, particularly if you are pressed for time and know that you need to have an image with every blog post so that it fares well on social media. It takes serious time to find or create images that perform this level of illustration. One of my favorite illustrations is the one Ashton did  for a blog post I wrote about creating content for fragmented audiences. When Ashton finished the illustration and sent it to me for review, I absolutely loved it. She illustrated the big idea perfectly, showing two forms of fragmentation (generational and device use) in one simple image. The image hit on concrete points in the post as well as showed, at a glance, the challenge a fragmented audience presented to content marketers. The post-apocalyptic dystopia image from #1 fits this criteria, too, by addressing the big idea behind the problem which requires the solution outlined in the blog post. Any image is better than none (mostly), but part of your editorial planning should be about deciphering the big idea in your post and finding or creating imagery that illustrates that instead of peripheral objects or actions that don’t mean anything. Tip: When you finish writing your blog post, sum it up in one sentence for yourself. Find the big idea, and then find an image to illustrate that specific idea instead of finding an image to illustrate your blog post in general. 3. Your image could evoke curiosity. As long as your image isn’t fighting the proper context (i.e. suggesting the opposite of what your blog post is about), it could function successfully even if it is vague (sort of like the examples in #1). Let’s take a look at an old blog post of mine from several years ago. The blog post is about how the people you follow on social media can actually change you and how you view and react to things. When I set about trying to find an image that would go with the post, I wanted to avoid social media logos, stock photo people, or those creepy white stock photo balloon stick figures. But this was a tough topic to find an image for. Should I find something that illustrated the concept of following? Of social media? Of change? These were abstract ideas, which are hard to find images for. I decided to focus on the idea of â€Å"view†, and I ended up using this image: It was visually strong with its graphic circles and bold red element, fulfilling #1. It’s a photo of camera filters, suggesting the idea of how the people we follow on social media filter our understanding and view. Now, in hindsight, I’d have gone back into the post to rework the copy a bit to highlight this concept, freely using the camera/lense/viewfinder/filter analogy so that it would make better sense to the reader. That would have made it work better. Tip: Write your post. And then, if you find a fantastic image that evokes curiosity, go back and edit your post so it fits. Sometimes the image can inspire the copy, and that’s perfectly fine. How Will You Explore Blog Image Context? In a nutshell, this post is about understanding how context can affect a reader’s interpretation of an image, and what you can do to frame that context. And then, it’s about playing around a bit with context, bending those rules as far as you can so that you choose blog post images that really get attention and get readers to read. Recommended Reading: We’ve written a lot of posts to help you with both choosing and creating images for your blog content. Are You Sure You’re Using Copyright Free Images For Your Blog? Should You Use Stock Or Free Images For Blog Posts? Color Psychology In Content Marketing: The Ultimate Color Guide

Problems of Industrialization in Pakistan Essay - 1

Problems of Industrialization in Pakistan - Essay Example This essay discusses the Pakistan country, that is a developing nation that is dependent on agriculture as the country is endowed with fertile lands fit for the economic activity. Nonetheless, the process of industrializing her agricultural activities has been faced by several problems impeding the whole process. This essay expounds on the different factors undermining the efforts to industrialize the operations in the country and not the negative effects that may result from industrialization in a given country. The factors were identified from the responses in a survey that was carried out to seek information from a variety of industrialists in the country in relation to the industrialization problems they have encountered, or the factors they consider detrimental to the process. The researcher discusses the problems of electricity and energy shortages, poor and underdeveloped infrastructure, lack of trained and skilled workforce problem, little emphasis that is given on research a nd development as well as declines in foreign direct investment, that is needed today. It is also concluded by the researcher that the country has been making efforts to promote its industrialization, but the efforts have had no positive yields yet. The researcher also mentiones that foreign direct investors, who can contribute significantly to industrialization through introduction of new technologies, are not attracted to a country with such deficiencies, that were discussed in the essay and that is the main problem.

History of art-Apadana Palace in persepolis Research Paper

History of art-Apadana Palace in persepolis - Research Paper Example The construction of the palace took thirty years to be complete. We can therefore, consider Apadana Palace as falling in the category of architectural complex, with regard to type of artwork. The materials used in the construction of Apadana Palace include stones and wood. Apart from the overall architectural works, other techniques were also employed in developing Apadana Palace. For instance, there were various carvings as part of the Apadana Palace. Apadana Palace stood to the right of the gatehouse in Persepolis. Overall, most archaeologists estimate that this building could have accumulated close to 10,000 people. The roof of Apadana was supported by enormous stone columns. Of these columns, 36 were interior columns, and another 36 offered support to the building’s verandas that were found on three sides of the building. This is a total of 72 columns. However, presently, only 32 of these columns remain standing. 13 of the destroyed columns still hang in the remnants of this building today. Each of the columns was 20m tall and was topped by an elaborate capital. There are also double-headed animals at the top of the capitals, and these used to support wooden roof beams, which have since been destroyed with time. Leading to the entrance of Apadana were monumental staircase that were well decorated with elaborate sculpture in relief (Iran Chamber Society Web). Nonetheless, judging from the relief sculpture, this could be considered to represent the ceremonial procession that happened when representatives of countries that had been conquered by brought gifts to the King. The Apadana Palace was built by Darius. However, after the death of Darius, the son of Darius; Xerxes completed the construction of the building (Mousavi 17). The Apadana Palace was built in order to serve official purposes in the empire. Persepolis was the ceremonial capital of the Achaemenid Empire; hence this was the right location for